ABOUT PAYTRA

As soon as she was tall enough to reach the piano keys, Paytra began writing songs. Her childhood was all about music. She would put on living room concerts to Beyoncé songs in mom's stilettos, follow dad to band practice, and later study classical piano, all while absorbing the pop, rock, and hip hop music of the 2000s. It wasn't long before she would leave the small town of Lambertville, Michigan. At the age of 16, she got a one-way ticket to New York City to pursue her music career on her own.

 

Landing in Brooklyn, her entrepreneurial spirit blossomed. Paytra quickly found ways to make money and build a life for herself. She started her own publishing company at age 17 and self-released her first single "Ambitions," earning her a spot on Sirius XM’s Shade 45 radio. Two years later, she released “Dangerous,” a fierce pop anthem showcasing her drive and attitude-filled lyrics, which landed her a spot on 104.1 the Beat.

 

In between releases, Paytra's acting career also blossomed, with appearances on Law and Order: SVU, commercials for MTV’s “The Truth," and playing the character Sammi on Lower East Asides, and in 2018 she became the face of Kipling Bags fall campaign.

 

Fast forward to 2022, Paytra's self-released 17-song album “W.T.S,” has racked up almost 500,000 streams and has been recognized on blogs such as Womanly Magazine, Vlad TV, Mirror House, and PlINK WIFI. She has performed her music at Motor City Pride, New York Pride, New York Fashion Week, and NYC venues like Pianos, Bowery Electric, and The Delancey.

 

Paytra's evolving sound blends elements of TLC, Beyoncé, Rihanna, Doja Cat, Miley Cyrus, Halsey, Becky G, Britney Spears, Pussycat Dolls, Missy Elliott, and many others, fusing elements of hip hop, pop, R&B, Latin, soul and rock.

 

Paytra is no stranger to hard work and the trials of being a young woman on her own in the male-dominated music industry. Through her experiences, she developed a true passion for being an unfiltered voice for women, inspiring them to claim space and trust their own voices. This comes through in her lyrics, which often blend strength, vulnerability, motivation, and inspiration.

 

At age 25, Paytra found her opportunity to support women entrepreneurs by investing in them through venture capital. She joined the executive board at the VC syndicate company Founders Committee with the mission to pave the way for women to be successful and claim space in industries that have been historically male-dominated.

 

With a solid and dedicated team behind her, Paytra continues to build her company and her brand. She regularly collaborates with other artists and producers, expanding and diversifying her catalog. She has a growing presence on Instagram, TikTok, Facebook, YouTube, and other social platforms. Her company Paytra Publishing has partnerships in place with libraries and sync agencies to secure licensed placements in television, film, and advertising. 

 

Her music is a vessel to her mission: speaking about tough topics and the hard truths of womanhood. This fearless and self-assured popstar is bringing more than just catchy hooks to pop music: she’s bringing change. Paytra isn’t afraid to speak her truth and go against the mold. For this reason, she’s not only become known as a business mogul, but a fierce symbol of feminism, strength, and power. Her music stands for just that. Paytra is a force to be reckoned with and definitely one to watch.

dsc02252(1).JPG
20190620_225438.jpg
4U4A1405-01.jpeg

EPK

PRESS

ANR FACTORY

AUDIATION MAGAZINE

PRETTY GIRL SWEAT

“...It means that no matter who you are, you can be beautiful and still know how to get down in the gym and kill your workouts. Take your heels off, take your earrings off, and you’re gonna go and sweat it out like a badass girl...”

MIRROR HOUSE MAGAZINE

“..She was first inspired by 90s pop and R&B women like Alicia Keys, TLC, Christina Aguilera and Beyoncé. Her current sound is influenced largely by the gay community and the dance community — people and experiences...”

WOMANLY 
MAGAZINE

For behind-the-scenes extras,
exclusive content & direct access